RPost has been granted three additional patents (US Patent numbers 8,224,913; 8,209,389 and 8,161,104) which comprehensively cover systems and methods service providers use to track email opening, delivery or failure using server logs and web beacons – technology novel in 1999 when RPost first filed for the patents, but widely used today.
Most email service providers and cloud business applications today have begun to differentiate their offerings by providing more analytics for their customers, to measure the success or failure of delivery of messages and track opening.
“RPost pioneered the use, as a service provider, of recording opening via HTML links and delivery via server logs; analyzing these logs, and using that information as the basis to determine successful email opening, delivery or failure. RPost published this technology in its 1999 patent application,” said RPost CEO, Zafar Khan. “Most email servers have now built this technology into their reporting and analytics applications; most email service providers now offer this information to their customers in the form of open status, delivery or bounce reports.”
RPost uses this technology as part of its Registered Email™ proof services. The market for tracking (without the need for proof and authentication) is much larger. RPost estimates that more than fifty billion messages a year are covered by its new patents. RPost intends to license this patented technology.